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FREE 2-DAY SHIPPING ON ORDERS OF $50 OR MORE.

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Pink Poppy Flowers

Superior Hydration
for the 24/7 Lifestyle

Built for nightlife, fitness, and the culture that never slows down.

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OUR PRODUCTS

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HYDRATION DRINK

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Lifestyle

About US
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APPAREL

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More Ways to Fuel Your
New History

Performance products that extend your lifestyle beyond hydration.

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Our Mission

Where Fitness
Meets Culture

New History is where fitness meets culture.
We create high-performance products rooted in the energy of the streets and built for people rewriting the rules.

Our mission is to fuel change, empower the community, and bring functional hydration and nutrition to the 24/7 lifestyle.

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BUILT FOR THE WAY YOU REALLY LIVE

From late nights to early grind sessions, New History keeps you going.

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EVENTS

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Fitness

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Culture

Real Results, Real People

The community rewriting their history with us.

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ELIXIR BY ZELDA

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ELIXIR BY ZELDA

influencer

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ELIXIR BY ZELDA

influencer

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ELIXIR BY ZELDA

influencer

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ELIXIR BY ZELDA

influencer

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ELIXIR BY ZELDA

influencer

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NEW HISTORY FEATURED ON

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STAY CONNECTED

JOIN THE MOVEMENT

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